{"id":3938,"date":"2021-02-11T16:56:19","date_gmt":"2021-02-11T14:56:19","guid":{"rendered":"https:\/\/regate.gr\/?page_id=3938"},"modified":"2021-10-08T15:22:21","modified_gmt":"2021-10-08T12:22:21","slug":"field-merchandising","status":"publish","type":"page","link":"https:\/\/regate.gr\/field-merchandising\/","title":{"rendered":"Regate Field Marketing"},"content":{"rendered":"<p>[vc_row][vc_column][vc_empty_space][vc_column_text]<\/p>\n<h3><span style=\"color: #084d89;\"> \u03a0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae<\/span><\/h3>\n<p>\u039c\u03b5 \u03c4\u03b7\u03bd \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7\u00a0\u03bb\u03cd\u03c3\u03b7 <strong>Field Marketing<\/strong> \u03bf\u03b9 merchandisers \u03c4\u03b7\u03c2\u00a0\u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03c3\u03b1\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03c5\u03bb\u03bb\u03ad\u03b3\u03bf\u03c5\u03bd \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03ba\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03cc\u03c0\u03c9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2, \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 \u03c3\u03c4\u03bf\u03ba, \u03b5\u03bb\u03bb\u03b5\u03af\u03c8\u03b5\u03c9\u03bd, \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd, \u03c0\u03b1\u03b3\u03af\u03c9\u03bd, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ce\u03bd<img decoding=\"async\" class=\" wp-image-4519 alignright\" src=\"https:\/\/regate.gr\/wp-content\/uploads\/2021\/04\/fmcg1-300x210.jpg\" alt=\"\" width=\"345\" height=\"242\" srcset=\"https:\/\/regate.gr\/wp-content\/uploads\/2021\/04\/fmcg1-300x210.jpg 300w, https:\/\/regate.gr\/wp-content\/uploads\/2021\/04\/fmcg1-16x12.jpg 16w, https:\/\/regate.gr\/wp-content\/uploads\/2021\/04\/fmcg1.jpg 600w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/> \u03c0\u03c1\u03bf\u03c9\u03b8\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd, \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03b5\u03c1\u03c9\u03c4\u03b7\u03bc\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03b1, \u03ba.\u03ac. \u0391\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c3\u03b5 FMCG \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03ae \u03c3\u03b5 below-the-line marketing \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd merchandising \u03ad\u03c1\u03b3\u03b1 \u03b3\u03b9\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c4\u03c1\u03af\u03c4\u03c9\u03bd.<\/p>\n<p>\u03a0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03be\u03ae\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2:<\/p>\n<p>\u2022 \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03b3\u03ba\u03ac\u03bc\u03b1\u03c2 (assortment)<\/p>\n<p>\u2022 \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03bf\u03bc\u03ac\u03b4\u03c9\u03bd, \u03bc\u03b5\u03b3\u03b5\u03b8\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03ce\u03bd \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd<\/p>\n<p>\u2022 \u03a5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ce\u03bd \u03cc\u03c0\u03c9\u03c2 faces (\u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03b1), price monitoring (\u03c4\u03b9\u03bc\u03bf\u03bb\u03b7\u03c8\u03af\u03b1), out of stock (\u03b5\u03bb\u03bb\u03b5\u03af\u03c8\u03b5\u03b9\u03c2), shelf\/warehouse stock \u00a0(\u03c3\u03c4\u03bf\u03ba \u03c3\u03c4\u03bf \u03c1\u03ac\u03c6\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03b8\u03ae\u03ba\u03b7)<\/p>\n<p>\u2022 \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u0391\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd<\/p>\n<p>\u2022 \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03bf\u03cd \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03bf\u03c2 merchandiser<\/p>\n<p>\u2022 \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae \u03c3\u03c4\u03af\u03b3\u03bc\u03b1\u03c4\u03bf\u03c2 GPS<\/p>\n<p>\u2022 \u03a6\u03c9\u03c4\u03bf\u03b3\u03c1\u03ac\u03c6\u03b9\u03c3\u03b7 \u03a3\u03b7\u03bc\u03b5\u03af\u03bf\u03c5, \u03a1\u03b1\u03c6\u03b9\u03bf\u03cd \u03ba\u03b1\u03b9 \u0391\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd<\/p>\n<p>\u2022 \u039c\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03a7\u03c1\u03cc\u03bd\u03bf\u03c5 \u0388\u03c1\u03b3\u03bf\u03c5 \u03b1\u03bd\u03ac \u03a3\u03b7\u03bc\u03b5\u03af\u03bf (PoP)<\/p>\n<p>\u2022 \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae PoP \u03a5\u03bb\u03b9\u03ba\u03ce\u03bd, \u03a0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ce\u03bd<\/p>\n<p>\u2022 \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae \u03a3\u03c4\u03cc\u03c7\u03c9\u03bd \u03ba\u03b1\u03b9 \u0395\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd<\/p>\n<p>\u2022 Sell Out \u0395\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2<\/p>\n<p>\u2022 \u0395\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7 \u0395\u03c1\u03c9\u03c4\u03b7\u03bc\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03af\u03c9\u03bd[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_empty_space][vc_column_text]<\/p>\n<h3><span style=\"color: #084d89;\">\u03a4\u03b9 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03c4\u03b5<\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]\u2022 \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03c9\u03bd merchandisers \u03c3\u03b1\u03c2<\/p>\n<p>\u2022 \u039c\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03bc\u03bf\u03bd\u03ae\u03c2 \u03c3\u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03bb\u03cc\u03b3\u03c9 \u03c0\u03c1\u03bf-\u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03c9\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd<\/p>\n<p>\u03ba\u03b1\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf\u03c5 assortment \u03b1\u03bd\u03ac \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1<\/p>\n<p>\u2022 \u03a0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c3\u03c4\u03bf\u03bd merchandiser<\/p>\n<p>\u2022 \u0395\u03be\u03b1\u03b3\u03c9\u03b3\u03ae \u03a6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03c9\u03bd \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ce\u03bd<\/p>\n<p>\u2022 \u039f\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u039f\u03bc\u03ac\u03b4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03bc\u03b5 GPS<\/p>\n<p>\u2022 \u03a0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c2 \u0388\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u0395\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd \u03b2\u03ac\u03c3\u03b5\u03b9 \u03a6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03c3\u03b5\u03c9\u03bd \u03c4\u03c9\u03bd \u03a0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ce\u03bd<\/p>\n<p>\u2022 \u0395\u03cd\u03ba\u03bf\u03bb\u03b7 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03b5 \u03b1\u03c0\u03bb\u03cc \u03c3\u03c5\u03b3\u03c7\u03c1\u03bf\u03bd\u03b9\u03c3\u03bc\u03cc[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row el_id=&#8221;video&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_empty_space][vc_column_text]<\/p>\n<h3><span style=\"color: #084d89;\">Video Case Studies<\/span><\/h3>\n<p>[\/vc_column_text][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=kdN3IsDfUic&#8221; el_width=&#8221;90&#8243;][vc_empty_space][vc_column_text]\u0394\u03b5\u03af\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bc\u03b1\u03c1\u03c4\u03c5\u03c1\u03af\u03b5\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03bc\u03b1\u03c2. <a href=\"https:\/\/www.regate.gr\/el\/customers\/videos\">\u039a\u03ac\u03bd\u03c4\u03b5 \u03ba\u03bb\u03af\u03ba \u03b5\u03b4\u03ce<\/a>[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_empty_space][vc_column_text]<\/p>\n<h3><span style=\"color: #084d89;\">\u0395\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ac \u0388\u03c1\u03b3\u03b1<\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]\u0394\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b1 \u03ad\u03c1\u03b3\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03bc\u03b1\u03c2:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/www.regate.gr\/images\/casestudies\/CASE_STUDY_RegateEffective_JNJ_MERCH.pdf\" target=\"_blank\" rel=\"noopener\">JOHNSON&amp; JOHNSON \u0391.\u0395.<\/a><\/li>\n<li><a href=\"https:\/\/www.regate.gr\/images\/casestudies\/CASE_STUDY_BIZEGATE_FIX_SFA.pdf\" target=\"_blank\" rel=\"noopener\">\u039f\u039b\u03a5\u039c\u03a0\u0399\u0391\u039a\u0397 \u0396\u03a5\u0398\u039f\u03a0\u039f\u0399\u0399\u0391 \u0391.\u0395.<\/a><\/li>\n<li><a href=\"https:\/\/www.regate.gr\/images\/casestudies\/CASE_STUDY_RegateEffective_WEST_new.pdf\" target=\"_blank\" rel=\"noopener\">WEST A.E.<\/a><\/li>\n<li><a href=\"https:\/\/www.regate.gr\/images\/casestudies\/CASE_STUDY_BIZEGATE_SARANTIS_SFA_MERCH.pdf\" target=\"_blank\" rel=\"noopener\">\u03a3\u0391\u03a1\u0391\u039d\u03a4\u0397\u03a3 \u0391.\u0395.\u0392.\u0395.\u0395.<\/a><\/li>\n<li><a href=\"https:\/\/www.regate.gr\/images\/casestudies\/CASE_STUDY_BIZEGATE_ACTMEDIA_SFA.pdf\" target=\"_blank\" rel=\"noopener\">ACTMEDIA \u0391.\u0395.<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u0394\u03b9\u03b1\u03b2\u03ac\u03c3\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 case studies \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03b1\u03c1\u03cc\u03bc\u03bf\u03b9\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b1\u03c2 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2.\u00a0<a href=\"https:\/\/regate.gr\/case-studies-gr\/\" rel=\"alternate\">\u039a\u03ac\u03bd\u03c4\u03b5 \u03ba\u03bb\u03b9\u03ba \u03b5\u03b4\u03ce<\/a>[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;96px&#8221;][vc_btn title=&#8221;\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b1\u03b6\u03af \u03bc\u03b1\u03c2&#8221; color=&#8221;primary&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; css_animation=&#8221;none&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fregate.gr%2Fcontact-page-gr%2F|title:%CE%95%CF%80%CE%B9%CE%BA%CE%BF%CE%B9%CE%BD%CF%89%CE%BD%CE%AF%CE%B1&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space][vc_column_text] \u03a0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u039c\u03b5 \u03c4\u03b7\u03bd \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7\u00a0\u03bb\u03cd\u03c3\u03b7 Field Marketing \u03bf\u03b9 merchandisers \u03c4\u03b7\u03c2\u00a0\u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03c3\u03b1\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03c5\u03bb\u03bb\u03ad\u03b3\u03bf\u03c5\u03bd \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03ba\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03cc\u03c0\u03c9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2, 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